To reduce the bounce rate the following steps must be taken immediately.
- Targeted keywords: If your website is lacking targeted keywords, then the visitors will not find it relevant to their search result and will therefore move out. The website should not waver from the niche topic. Targeted audience is hard to get if the website covers a wide variety of topics. Your keywords should be there in titles, articles, and all other parts of your website.
- Get the right look: Make your website look like it should be. If your recipe site looks like an auto review site then the potential audience of chefs will desert it like mice in a drowning ship. The look and feel of the site is therefore, very important. The color scheme and the images used should match the theme of the site.
- Images in articles: Always insert images in the articles. Bland articles are not binding enough to catch hold of the visitors. Always insert relevant images, illustrations, diagrams in the articles to get the desired visitors to spend more time at your website.